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Appcast’s 2025 Recruitment Marketing Benchmark Report!

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This comprehensive annual report offers critical insights into the current state of the labor market and recruitment marketing trends, helping

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February 4, 2026 2:02 pm

Appcast’s 2025 Recruitment Marketing Benchmark Report!

February 4, 2026 2:02 pm

Shubham
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This comprehensive annual report offers critical insights into the current state of the labor market and recruitment marketing trends, helping employers navigate the ever-changing hiring landscape.

In Appcast’s ninth edition, you will find insights on how to find the best candidates for your open roles. The recruitment marketing benchmarks reflect real shifts for employers and recruiters. Some of the Data insights include: Recruitonomics OverviewKey Benchmark TrendsOccupations Group Insights and Search, Display & Social Benchmarks.

To use this report to its full capacity, please note:

  • The data in this report provides a framework for benchmarking your recruitment marketing performance and understanding candidate behavior.        
  • When looking at the data in this report, pay attention to your specific hiring goals. Taking this approach will help you prioritize and act upon the report insights. 
  • For the first time, benchmarks from recruitment marketing campaigns run on search and social media platforms is included. Each of these channels have unique capabilities but the underlying goal is the same: hires. 

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